Tuesday, June 18, 2013

Googlewashing

Googlewashing is the term used for manipulating search engine optimization techniques to redirect a theoretically unrelated search phrase to a specific target.

For example, searching Google for "miserable failure" and having George W. Bush show up as the first result.

The wikipedia article is most interesting for the list of previously completed googlewashes:
http://en.wikipedia.org/wiki/Googlewashing

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