"The player is initially given a pasture with nine slots and a single plain cow, which the player may click once every six hours. Each time the cow is clicked, a point also known as a "click" is awarded; if the player adds friends' cows to their pasture, they also receive clicks added to their scores when the player clicks their own cow. As in other Facebook games, players are encouraged to post announcements to their news feed whenever they click their cow. "
"Unexpectedly to Bogost, Cow Clicker became a viral phenomenon, amassing over 50,000 players by September 2010—many of whom understood the game's meaning and used it as a symbol of objection to Zynga's practices. In response to its sudden popularity, he committed to improving the game with new features. Updates to the game added awards for reaching certain milestones (such as the Golden Cowbell for 100,000 clicks), the ability to earn Mooney by clicking on other users' Cow Clicker news feed posts, and the chance to randomly gain or lose Mooney on every click. New cow designs were also introduced, such as an oil-coated cow to commemorate the BP oil spill, and the "Stargrazer Cow", which was only a mirror image of the original cow that cost around $20 USworth of Mooney."
After $700 worth of extensions, the countdown clock expired on the evening of September 7, 2011. At this point, the game remained playable, but all the cows were replaced by blank spaces and said to have been raptured. Bogost intended the Cowpocalypse event to signal the "end" of the game to players; when addressing a complaint by a fan who felt the game was no longer fun after the cow rapture, Bogost responded that "it wasn't very fun before."
http://en.wikipedia.org/wiki/Cow_Clicker
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